Retail-Data Analytics and Optimization

"Business success is  built not solely on short-term sales, but largely on the trust that companies develop with their customers over time." ...Don Peppers and Martha Rogers (Peppers & Rogers Group)


The biggest challenge Retail industry faces is how to turn customers into recurring customers. The best way to address this challenge is to integrate transactional data with external demographic data to develop descriptive analytic models.


Octillion uses predictive analytics and unstructured data analytics to develop models suitable for your specific need. Our methodology uses the following steps:

  • Analyze: Transactional and secondary data to revolutionize the usability, process and decision making
  • Design: Enterprise 2.0 components to generate the required secondary data
  • Build: Decision support systems that help all the users (not just decision makers) with real time predictive support
  • Create: Expert systems that constantly optimize the application and help it perform better with the knowledge gained from each new transaction

Octillion applications deliver following:
  1. Recommendation Engine
    1. 360 degrees view of customer data
    2. SmartMart Tools
  2. Proactive Infrastructure Management
  3. Infrastructure Management Framework
  4. Knowledge Discovery from Unstructured Text Data
  5. Executing Business rules in real-time